Reading material

This is the reading material I need to get through before the 29th.
I have to bring back one key message from each text to tell to the team.

1. Sticky Wisdom (?What If! ISBN, ISBN-10: 1841120219)

What you should take away from reading the (whole) book:

Behaviours that nurture creativity

“If at first an idea is not absurd then there is no hope for it” Einstein (quoted on P.114)

The story of courage on P. 175

2. Innovation – The classic Traps (Rosabeth Moss Kanter)

What you should take away from reading the article:

How we can avoid mistakes that others have made


3. The Innovators Dilemma (Clayton M. Christensen, ISBN-10: 0875845851)

What you should take away from reading the abstract:

How listening to existing customers can inhibit innovation

4. The Power of the Tale – Chapter 2 (Julie Allan, Gerard Fairtlough, Barbara Heinzen,ISBN-10: 047084227X)

What you should take away from reading the chapter:

The value of storytelling to a project; this video carries the same message

5. Outside Innovation (Patricia B Seybold, ISBN-10: 006111135909)

What you should take away from reading the (whole) book:

The precedents for involving customers in the innovation process

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